I recently finished Linchpin, by marketing and internet genius Seth Godin. Here is my brief overview the book:

Godin dismantles the modern theory of work with a very post-modern view of where the society is currently going. The principle of his book is based on the premise that everyone is an artist and we have a gift to give and bring to society and that gift is our art.

He rolls out the concept that our work and job are two separate things. Godin describes our job as what we do and our work as how we do it. The art of what we do makes us the “Linchpin” in our job. Every “Linchpin” adds “emotional labor” to their work, which enhances what they do on their job.

You get paid to go to work and do something of value. But your job is also a platform for generosity, for expression, for art.

– Linchpin (p. 57)


Art is a personal gift that changes the recipient. The medium doesn’t matter. The intent does. (83)
Art is a personal act of courage, something one human does that creates change in another. (84)

Linchpin explains an artist gets joy when he/she gives away her art.

We are to do our job, but the work we do… the art is our gift to those around us. When we give our art away, we become indispensable. We become Linchpins.

This book is a great read for anyone wanting take it to the HNL (Hole-Nother-Level)

One thought on “Book Look: Linchpin by Seth Godin

  1. Herlig katjf/tesfaseon 🙂 Digger vimplene 🙂 Selv var jeg ikke gammel nok til Ã¥ drkke kaffe da jeg flyttet til Hammerfest, men sÃ¥ ble jeg sosialisert inn i kaffekulturen, og har ikke angret pÃ¥ det akkurat 🙂 Kaffelatte er fortsatt favoritten da ;)Lykke til i utfordringen! Klem Karina

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